RTRUIA TAITEACONSULTANCY
Te Arawa · Aotearoa New Zealand

Knowledge
that endures.

Strip the sapwood so that the heartwood remains.

Grounded in Te Arawa heritage. Working across te reo Māori, tikanga, leadership, education, and screen storytelling to strengthen what matters.

Explore our services ↗Start a conversation ↗
Ruia Taitea ConsultancyWhakapapa · Mātauranga · Taikākā
01 / Who we are

Rooted in heritage.
Focused on the future.

“Ruia taitea, ruia taitea, kia tū ko taikākā anake.”

Strip the sapwood so that the heartwood remains.

Ruia Taitea Consultancy is an emerging Māori-led consultancy grounded in the whakapapa and cultural heritage of Te Arawa.

We support organisations, educators, communities and creative teams to engage meaningfully with te reo Māori, tikanga, Māori educational practice and culturally informed storytelling.

Our name speaks to preserving what is essential: language, identity, relationships and knowledge that endures across generations.

In our founder's whānau oral tradition, the whakataukī is associated with the Te Arawa ancestor Te Roro o te Rangi. This is acknowledged as whānau tradition, rather than a historically verified attribution.

02 / What we do

Our expertise.

Practical, collaborative services tailored to your people, your kaupapa and the outcomes you want to achieve.

01 — REO

Te Reo Māori
& Education

Tailored language workshops and tutoring, programme and resource development, curriculum support, pronunciation coaching and communication capability.

02 — TIKANGA

Tikanga &
Cultural Advisory

Guidance for organisations, tikanga-informed planning, cultural learning and respectful engagement, involving appropriate iwi or hapū expertise where needed.

03 — LEADERSHIP

Leadership &
Capability

Māori values-based leadership workshops, mentoring, team facilitation, confident communication, whaikōrero learning and cultural capability development.

04 — SCREEN

Screen, Stage
& Media

Script and dialogue review, te reo Māori pronunciation coaching, character and story context, actor preparation and production consultation.

View our capability statement ↗
Portrait of Matia Mitai, founder and principal consultant
MATIA MITAI FOUNDER & PRINCIPAL CONSULTANT
03 / Meet the founder

Experience.
With purpose.

Matia Mitai — Te Arawa

Matia is a Māori language practitioner, educator, translator, interpreter and screen professional whose work connects language, cultural knowledge and contemporary practice.

His experience includes five years as a Māori-area educator at Auckland Museum, five years translating and interpreting for the Office of the Clerk of the New Zealand Parliament, and three years teaching te reo Māori.

With approximately five years in film and television, his screen credits include Struggle Without End, Kairākau Series 2, End of the Valley, The Convert and Ahikāroa, alongside commercial work for road safety, Vodafone and Kiwi Plates.

Qualifications & ongoing study
  • Bachelor of Māori Development
  • Postgraduate Diploma in Teaching
  • Graduate of Te Panekiretanga o te Reo Māori
  • Master of Māori Studies — Te Wānanga o Awanuiārangi (in progress)
Work with Matia ↗
04 / Our foundation

The strength
within.

Taikākā — the heartwood.

Our visual identity draws on the enduring strength of Te Arawa, represented by an unnamed symbolic warrior. It is not intended as a portrait of a named ancestor.

We believe the strongest outcomes come from understanding what matters, respecting the knowledge held by communities and working together with care.

05 / How we work

Purpose in every step.

From the first kōrero to the final outcome, our approach is considered, collaborative and grounded in respect.

01Kōrero

Listen to your kaupapa, people, priorities and intended outcomes.

02Whakatau

Agree on scope, responsibilities, timeframes and any cultural review needs.

03Mahi Ngātahi

Work collaboratively, with clear communication and practical delivery.

04Hua

Reflect on results and identify how capability can continue to grow.

Who we work with

Meaningful work.
Across many worlds.

From classrooms to boardrooms, marae-based learning to film sets, we tailor each engagement to its context.

Schools & education providersIwi, hapū & community organisationsPublic sector agenciesBusinesses & workplacesFilm, television & theatre
06 / Get in touch

Let's create
something lasting.

Have a kaupapa, project or idea in mind? Tell us what you are working towards and we can begin with a conversation.

Founder & Principal Consultant
Matia Mitai
Te Arawa · Aotearoa New Zealand

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